We are very happy to mention you to Jacknife are leading the latest go-to-paign for Hard-rock Hotel & Gambling establishment Ottawa-the latest brand’s first-actually Canadian location! Because the Hard rock embarks to your a great $350M extension and you may rebrand, we have been honoured to help you contour a strategy that not only celebrates Difficult Rock’s history plus amplifies the ability during the Ottawa.
Known for taking immersive entertainment experiences global, the hard Material� is certainly your favourite global destination for residents and you can people similar. The brand is in an exciting era away from extension and you will revitalization, and also the phase is decided for a grand beginning off Canada’s first Hard rock Hotel & Gambling enterprise � with Jacknife leading the newest costs to develop the new wade-to-paign due to their Ottawa area.
HRI turned the initial myself-possessed betting team designated good You
�Our 350 million dollar expansion and you may rebranding usually disturb the hotel, recreation, hospitality, and you can gaming industries inside the Eastern Ontario and beyond,� states try here Christine Crump, Chairman out of Hard rock Lodge and you may Casino Ottawa. Canadians won’t must cross a line to tackle all of that Hard-rock is offering. Jacknife’s performs coincides to the industry-class works and you will skills i submit to the travelers.�
The new scope away from Jacknife’s functions is sold with the full proper and inventive growth of the fresh new go-to-paign, with a watch strengthening adventure and you will riding wedding across all the touchpoints. The latest strategy usually embody the fresh substance off Difficult Rock’s vibrant community, ensuring the opening gets a beacon having enjoyment seekers.
�We are thrilled to work together that have a global brand name such Hard-rock at the for example a crucial second,� says Mikey Richardson, Co-Originator and Professional Creative Director at the Jacknife. �Top honors-to the latest 2025 launch gives us the opportunity to carry out something really charming-a strategy that not only celebrates Hard Rock’s history as well as amplifies the power inside Ottawa.�
So it commitment emphasizes mission-driven storytelling, which have each other Jacknife and difficult Material Lodge & Gambling enterprise Ottawa concerned about curating a seamless, high-perception brand experience which can put the brand new phase getting a huge beginning for example few other.
Hard-rock Globally (HRI) is one of the most international recognized companies with sites during the more 74 countries comprising 313 locations where include had/authorized or handled Accommodations, Casinos, Stone Storage�, Live show Spots and you may Cafes. Their Unity from the Hard-rock� all over the world respect program benefits users getting starting whatever like round the acting services worldwide. HRI plus introduced a joint venture named Hard-rock Digital inside the 2020, an on-line sportsbook, merchandising sportsbook and internet sites betting system. You start with a keen Eric Clapton guitar, Hard-rock possesses the new earth’s prominent and most worthwhile line of genuine musical memorabilia at the more than 88,000 parts, which can be showed during the their metropolitan areas global.
S. Best-managed Company of the Deloitte Personal and the Wall Path Log for the 2021 and has now since come recognized 4 times. Hard rock has also been honored by Forbes among the World’s Better Businesses, in addition to Ideal Companies for women, Diversity and The fresh Grads and you may a leading Large Workplace on Take a trip & Recreational, Playing and you may Activity Industry. In the 2022 Around the world Gambling Honours, Hard rock was titled Land-Dependent Driver of the season towards second time in four ages.
Hard rock Worldwide currently keeps resource grades out of first capital-degree score providers: S&P Worldwide Analysis (BBB-) and Fitch Analysis (BBB). For more information on Hard-rock All over the world, check out hardrock otherwise store.hardrock.
Rideau Carleton Gambling enterprise theoretically opened because the Rideau Carleton Raceway inside 1962, since Canada’s first-ever five-eighths kilometer egg-shaped and also been a key section of Ontario’s use race society since. Since introduction off betting within the , the metropolis off Ottawa has experienced everything $six billion a year and more than $106 mil as a whole money to possess holding Rideau Carleton Gambling enterprise contained in this the brand new Federal Capital Region.
With hopeless anticipation of the starting of the newest Hard-rock Hotel & Gambling establishment Ottawa, Rideau Carleton Local casino stays discover 24/eight, happy to suffice the travelers with the same efforts and excitement. Hard-rock is attempting to make a new state-of-the-art entertainment studio which can in the future provide the latest iconic Hard-rock brand so you’re able to Ottawa and you can enliven the town including never before. Coming amenities should include today’s resort build that have 150 bedroom, and twenty two suites, prolonged gaming floor as well as one,five-hundred slots, 40 real time-action table game, and you will higher-maximum gaming. Guests can also enjoy over ten restaurants, bars, and you can lounges, for instance the renowned Hard-rock Bistro and Council Oak Steakhouse. The resort might also be the home of the fresh new classic Rock Shop, a 1,800 in addition to chair Hard rock Real time location, and genuine audio collectibles.
The fresh studio is a huge rider away from occupations creation and certainly will utilize over 700 regional residents, immediately after complete. Hard-rock Resort & Casino Ottawa continues the brand new culture away from society resource due to regional sponsorships and you can nonprofit partnerships, improving the lives away from customers and you can people exactly the same because is actually centered under Rideau Carleton Local casino.
Rideau Carleton Gambling establishment was operated by Hard rock Global and you may influenced by the Ontario Lotto and you will Gaming Enterprise (OLG). That have OLG commitment, Rideau Carleton Gambling enterprise reveals an everyday commitment to in charge gambling that have full implementation of OLG’s Performs and that is acknowledged from RG Look at certification program.
For additional info on Rideau Carleton Local casino, see rideaucarletoncasino
Jacknife try another, full-services imaginative brand name institution based within the Toronto, Canada. With over 29 several years of community feel, Jacknife has been at the forefront of bringing exceptional branding and you may imaginative solutions to a varied listing of clients. From the leveraging the fresh strong combination of proper advancement, Jacknife empowers names to build tall team well worth through the energy regarding development.